Udonis is looking for a Creative Writer to research, write, and produce persuasive video ads for lead generation campaigns in education, real estate, and insurance.

This role sits at the intersection of market research, direct-response copywriting, and fast AI-assisted video production. You will dig into markets, competitors, and ad libraries to find what makes people click — then turn those insights into hooks, scripts, and finished video ads built with AI tools and b-roll footage in CapCut.

This is not a cinematic production or brand design role. There are no shoots, no filming, no polished brand films. We're looking for someone who understands persuasion — someone who can figure out why a person converts, write copy that pushes them to act, and produce a testable ad the same week.

What You'll Do

You will own the creative process from research to finished ad:

• Research competitors, ad libraries, landing pages, hooks, angles, offers, and creative patterns in education, real estate, and insurance
• Identify concepts with real potential for paid acquisition campaigns
• Write direct-response hooks, scripts, ad copy, and simple visual directions built for maximum persuasion
• Produce video ads using AI tools (voiceovers, avatars, AI visuals) combined with b-roll and stock footage, edited in CapCut
• Create testable ads for Meta, Google/YouTube, and TikTok
• Turn feedback and live test results into new iterations, variations, and fresh concepts
• Move quickly and independently without waiting for detailed instructions at every step

What This Role Is Not

This is not a traditional video editor role where someone hands you a finished script and you only cut footage. It's also not a brand video, cinematic production, filming, or advanced design role. You won't film yourself, manage shoots, or build complex motion design from scratch. The work is research, writing, and assembly: external assets, AI tools, b-roll, voiceovers, templates, and CapCut.

What Success Looks Like

You're successful in this role if you can consistently turn research into strong ad concepts and finished video ads that move quickly into testing. Great work means spotting persuasive angles, understanding why a concept works, producing ads fast, creating useful variations, and improving based on real performance data.

Requirements

We strongly prefer candidates with exact or at least relevant experience. If you have little or no track record, only apply if you can clearly demonstrate exceptional talent through your work.

• Experience writing and producing performance creatives, UGC-style videos, paid social ads, scripts, or similar assets
• A clear understanding of the difference between a good-looking ad and an ad designed to drive action
• Ability to research a market, study competitors, and spot useful creative patterns on your own
• Strong hooks, angles, scripts, and short-form ad copy — writing is the core of this role
• Ability to produce finished video ads yourself using AI tools, b-roll, and CapCut
• Comfort with AI tools and fast production workflows (HeyGen, Seedance 2.0, ElevenLabs, Nano Banana Pro, or similar)
• Understanding that speed, volume, and learning matter more than perfection in performance creative
• Ability to use feedback from live testing to improve the next batch of concepts
• Enough experience to work independently without junior-level guidance

You do not need to have done this exact role before, but you need similar or relevant experience. We care most about whether you can think like a direct-response writer, research independently, and produce persuasive ads that are ready to test.

Nice to Have

• Lead generation campaign experience (education, real estate, insurance)
• Meta, TikTok, or YouTube ads
• UGC-style ad concepts
• AI video and image tools
• Ad library and competitor research
• Landing page and offer analysis
• Experience on a performance marketing or growth team

Why Join Udonis

At Udonis, you'll write and produce real performance creative that goes live and gets tested fast — with the freedom to own your work end to end. This is a role for someone who wants to move quickly, learn from real results, and take ownership without waiting for instructions.

Compensation

Competitive salary, highly dependent on relevant experience:

• Senior (5+ years' relevant experience): €2,600 – €3,200 gross/month
• Mid-level (up to 5 years' relevant experience): €1,800 – €2,600 gross/month
• Junior / entry (up to 2 years): €1,500 – €1,800 gross/month
• Note: We'll only take on someone with little or no track record if they showcase exceptional talent and understanding of the matter during the evaluation phase of the interview.

Hybrid remote, starting with full remote. Full-time role with real ownership and independence.

We're especially interested in seeing how you think, how you research, and how you turn an idea into an ad that can be tested.

P.S. — A note on AI: we're big believers and use it across everything we do, so strong AI-tool skills are a real plus. That said, if you include a cover letter (which we highly encourage you to do!), make it genuinely yours. We want to hear how you think and how you'd contribute to our vision — not generic, AI-generated slop. We strongly discourage it, and it works against you. Save the AI for the ads!